Over a decade of research into exercise design has shaped our decision-making loop.
Decision-making in simple terms is the process of making choice in response to environmental or desired change. The ultimate goal is to minimise long-term surprise, where what is happening is what we expect to happen.
Our journey began with John Boyd’s OODA Loop over a decade ago. Since then we have researched multiple models from the simple to the complex. In more recent years we have included the Free Energy Principle by Karl Friston. Our aim is simplicity and utility as a model for design and delivery of our exercises.
The free-energy principle suggests our brains aim is to minimise surprise, essentially a mismatch between what we expect to happen and what is happening, influenced by what we want to happen. In the short-term we may be subjected to surprise, through choice or chance, to learn and gain experience.
Seidr provides experiences to reduce the risk of harm & loss and empower success. Synthetic surprise, that’s believable and carefully calibrated, supports learning and the validation of plans and processes for individuals and teams, in organisations large and small.
